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Wappline

One inbox for every customer conversation.

Wappline connects your business accounts through the official Meta and Telegram APIs, routes each conversation to the right teammate, automates replies and campaigns, and keeps Bitrix24 up to date.

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7-day free trial. No credit card required.

Built on the official platform APIs

  • WhatsApp
    Business Platform (Cloud API)
  • Instagram
    Direct messages and comments
  • Telegram
    Bot API
  • Bitrix24
    Open Lines and CRM REST

Product

Inbox, automations and campaigns. One system of record.

Built for teams that answer customers on more than one channel and need the history in one place.

Shared inbox

Every channel in one list. Filter by channel, status or date, assign a teammate, add internal notes and tags, and see delivery and read receipts in real time.

Automations

Start a flow on a new message, a comment or a schedule, wait for the customer's reply, branch on the answer, call your own API or hand the conversation to a person.

Campaigns

Send approved WhatsApp templates to a segment, now or on a schedule. Sending is paced to Meta's limits and opted-out contacts are skipped.

Automations

Answer in seconds, hand over when it matters

Build flows in a visual editor: triggers, conditions, template messages, waits, HTTP requests and CRM actions. Every run is logged step by step.

  • Triggers

    A new message, an Instagram comment, a delivery status, a schedule or a signed webhook from your own system.

  • Human takeover

    When a person replies, automations pause for that conversation for three hours.

  • Safe by default

    Outbound HTTP steps are checked against private networks; AI keys are stored encrypted, never in the flow.

Campaigns

WhatsApp campaigns that respect the rules

Pick an approved template, choose the audience, personalise variables and schedule. Wappline paces the send, retries temporary errors and reports delivery, read and failure rates.

  • Choose your audience

    Select contacts by tag, paste numbers or upload a CSV file.

  • Opt-out handling

    Contacts who asked to stop are kept on a suppression list and skipped automatically.

  • Clear reporting

    Status for every recipient with the provider's error code. Failed recipients can be exported as CSV.

Bitrix24 integration

Your CRM sees every message

Install the Wappline app from your Bitrix24 portal. Conversations appear in Open Lines, operators reply from Bitrix24, and contacts, leads and deals can be created by automations.

  • Two-way sync

    Messages, delivery receipts and operator replies move in both directions.

  • CRM card tab

    A Wappline tab on lead, contact, deal and company cards shows the conversation history.

  • One portal per account

    Each account connects a single portal; the connection is verified with your application token.

REST API

Send messages and read conversations from your own systems. Authenticated with a company token and a channel token; idempotency keys prevent duplicates.

POST /api/v1/message/send-text
X-Company-Token: ••••••••
X-Instance-Token: ••••••••
Idempotency-Key: 7f3c…

{ "phone": "905321000000",
  "message": "Your order has shipped." }

Webhooks

Message and status events are delivered to your endpoint as signed HTTP POST requests, retried with back-off, with a delivery log per endpoint.

  • message_received
  • message_sent
  • message_read
  • form_submitted

Web forms

Embed a contact form on your site. Each submission is saved as a lead, your admins are notified and a form_submitted event is sent to your webhooks. Available in every plan.

Getting started

Live in an afternoon, not a quarter

Three steps from sign-up to your first reply. No code, no migration project.

  1. 01

    Connect a channel

    Sign in with Meta to connect a WhatsApp Business number or an Instagram account, or paste a Telegram bot token.

  2. 02

    Invite your team

    Add teammates, set what each person can do, and route conversations to the right people.

  3. 03

    Connect Bitrix24

    Install the Wappline app in your portal. Conversations appear in Open Lines and stay in sync in both directions.

Used in E-commerce Healthcare Real estate Education

Security and compliance

Built the way a messaging system should be

Wappline handles customer conversations, so the basics are not optional: encryption, verified webhooks, strict permissions and a clear data lifecycle.

Read the security overview

Privacy policy Terms of service

Encrypted at rest
Access tokens and message bodies are encrypted with AES-256. Secrets never appear in logs.
Signed webhooks
Every Meta webhook is verified with an HMAC-SHA256 signature; replays older than five minutes are dropped.
Roles and permissions
Per-member permissions decide who can read the inbox, manage channels, edit automations or view invoices. Privileged actions are recorded in an audit log.
Data export and deletion
Export your conversations at any time and delete an account with a scheduled, verifiable purge.

Pricing

Simple plans, no per-message surprises

Plans are billed monthly or annually. Every plan starts with a 7-day free trial.

Save up to 34%

Starter

$19 per month

Billed annually, $228 per year

Billed monthly

  • 1 channel
  • 1 team member
  • Up to 2 automations

Includes

  • REST API
  • Bitrix24 CRM
  • Workflow automation
  • Data export
  • Reports and analytics
  • Broadcast campaigns
  • Extra channel add-on
Start free trial
Recommended

Professional

$59 per month

Billed annually, $708 per year

Billed monthly

  • 3 channels
  • 5 team members
  • Up to 5 automations

Everything in Starter, plus

  • Webhook notifications
  • Content management
  • Team management
Start free trial

Enterprise

$149 per month

Billed annually, $1,788 per year

Billed monthly

  • 10 channels
  • Unlimited team members
  • Up to 10 automations

Everything in Professional, plus

  • Advanced workflow nodes
  • Priority support
Talk to sales Start free trial

Compare all features

Need more channels? Add extra channels from your account at any time. Meta charges WhatsApp template messages separately, under its own rate card.

Frequently asked questions

How long is the free trial?

All plans include a 7-day free trial. You do not need to enter credit card information during the trial period. You will not be automatically charged when your trial expires.

Which messaging channels do you support?

Wappline supports WhatsApp (Meta Cloud API), Instagram direct messages and comments and Telegram (Bot API). All of them appear in the same inbox.

How does the Bitrix24 integration work?

Wappline provides bi-directional sync with Bitrix24 CRM. Incoming messages are automatically routed to Bitrix24 Open Lines. Operators can respond directly from Bitrix24.

Do I need a developer to set it up?

No. Channels are connected with a guided sign-in, automations are built in a visual editor and the Bitrix24 app is installed from your portal. The REST API and webhooks are there for teams that want to go further.

Can I upgrade or downgrade my plan?

Yes, you can change your plan at any time. Upgrades take effect immediately, downgrades are applied at the end of the current billing period.

Is my data secure?

Access tokens are encrypted at rest with AES-256, every Meta webhook is verified with an HMAC-SHA256 signature, and API requests are rate-limited per token.

Is there API access?

API access is included in plans that list it. Each request is authenticated with a company token and a channel token, and webhooks notify your system about message events.

Start with one channel, add the rest later

Try free for 7 days. No credit card required.

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