Wappline

1. Acceptance of Terms

By accessing or using Wappline ("the Service", "Platform"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you may not use the Service.

These Terms constitute a legally binding agreement between you (the "User", "Customer", or "you") and Wappline. If you are using the Service on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.

2. Service Description

Wappline is a multi-channel omnichannel messaging platform that enables businesses to communicate with their customers through:

WhatsApp Business API - Official Meta WhatsApp Business Platform integration
Instagram Messaging API - Official Meta Instagram Business messaging integration
Bitrix24 CRM Integration - Synchronization with Bitrix24 CRM for unified customer management
Additional Channels - Other messaging channels as may be added from time to time

Wappline acts as an intermediary between your business and Meta's platforms. We do not own or control Meta's APIs and are subject to their terms and availability.

3. Meta Platform Compliance

By using Wappline's WhatsApp and Instagram integrations, you agree to comply with all applicable Meta policies:

3.1 Required Compliance

3.2 Prohibited Uses

You agree NOT to use Wappline to:

Send spam, unsolicited marketing messages, or bulk promotional content without user consent
Engage in harassment, hate speech, or discriminatory behavior
Distribute malware, phishing attempts, or fraudulent content
Violate intellectual property rights or promote illegal activities
Impersonate others or provide false information
Send messages that violate Meta's Community Standards
Operate general-purpose AI chatbots or standalone AI assistants (prohibited by Meta as of January 15, 2026)
Circumvent rate limits or abuse Meta's APIs

3.3 Message Templates and Content

For WhatsApp Business API:

All outbound messages (outside the 24-hour customer service window) must use Meta-approved message templates
Message templates must comply with WhatsApp's template guidelines
You are responsible for ensuring your message content complies with all applicable laws and regulations

3.4 Consequences of Violations

Violations of Meta policies may result in:

Warnings from Meta or Wappline
Rate limiting or messaging restrictions
Suspension or termination of your WhatsApp Business Account by Meta
Permanent ban from Meta platforms
Termination of your Wappline account (see Section 15)

4. User Consent and Opt-In Requirements

4.1 Explicit Consent Required

Before sending marketing or promotional messages to customers, you MUST obtain explicit opt-in consent. This means:

Active, affirmative consent (no pre-ticked checkboxes or implied consent)
Clear explanation of what the user is consenting to
Documentation of when and how consent was obtained
Separate consent for different message types (transactional vs. marketing)

4.2 Opt-Out Mechanisms

You must provide clear and easy opt-out options:

Support keywords like "STOP", "UNSUBSCRIBE", or "OPT-OUT"
Process opt-out requests immediately (within 24 hours)
Maintain a suppression list of opted-out users
Do not send marketing messages to opted-out users

4.3 Record Keeping

You are responsible for maintaining records of user consent, including:

Timestamp of consent
Method of consent collection
Scope of consent (what the user agreed to receive)
IP address or other verification method (where applicable)

5. User Responsibilities

As a user of Wappline, you agree to:

Provide Accurate Information: Maintain accurate and up-to-date account information
Maintain Security: Keep your login credentials confidential and secure
Comply with Laws: Ensure your use of the Service complies with all applicable local, national, and international laws
Data Protection: Comply with GDPR, CCPA, and other data protection regulations in your jurisdiction
Respect User Rights: Honor user requests for data access, correction, and deletion
Monitor Usage: Regularly monitor your message quota, usage limits, and billing
Report Issues: Promptly report any security vulnerabilities, bugs, or policy violations

6. Account Registration and Security

To use Wappline, you must create an account. You agree to:

Provide truthful and complete registration information
Use a strong password and enable two-factor authentication if available
Not share your account credentials with unauthorized parties
Notify us immediately of any unauthorized access to your account
Take responsibility for all activities that occur under your account

We reserve the right to suspend or terminate accounts that violate these Terms or show signs of suspicious activity.

7. Service Availability and Uptime

We strive to provide reliable and uninterrupted service. However:

We do not guarantee 100% uptime or uninterrupted service
Service may be temporarily unavailable due to maintenance, updates, or technical issues
We will provide advance notice of scheduled maintenance when possible
Meta's API availability is outside our control and may affect service
We are not liable for service interruptions caused by third-party providers (Meta, hosting services, etc.)

8. Message Quotas and Rate Limits

Your account is subject to message quotas based on your subscription plan and Meta's rate limits:

Monthly message quotas are defined in your subscription plan
Meta imposes per-business rate limits (e.g., 1,000 messages per day for new accounts)
Exceeding quotas may result in message delivery failures or additional charges
You are responsible for monitoring your quota usage
We reserve the right to throttle or suspend service if you exceed fair use limits

9. Billing and Payment

If you subscribe to a paid plan:

Fees are billed in advance on a monthly or annual basis
Payment is due upon receipt of invoice
Late payments may result in service suspension
All fees are non-refundable unless otherwise stated
We reserve the right to change pricing with 30 days' notice
You are responsible for all taxes associated with your subscription

10. Data Protection and Privacy

Our collection and use of your data is governed by our Privacy Policy. Key points:

You retain ownership of your customer data and message content
We act as a data processor; you are the data controller
You are responsible for ensuring GDPR/CCPA compliance in your customer communications
You must have a lawful basis for processing customer data
You must honor customer data rights requests (access, deletion, correction)
We implement strict multi-tenant isolation to prevent cross-customer data access

11. Intellectual Property Rights

11.1 Wappline's IP

All rights, title, and interest in the Wappline platform, including software, design, logos, and trademarks, are owned by Wappline. You may not:

Copy, modify, or reverse engineer the Service
Use our trademarks without written permission
Create derivative works based on the Service

11.2 Your Content

You retain ownership of all content you create or upload to Wappline (messages, templates, contact data). By using the Service, you grant us a limited license to process this content solely for the purpose of providing the Service.

11.3 Third-Party IP

WhatsApp, Instagram, Facebook, and Meta are trademarks of Meta Platforms, Inc. Bitrix24 is a trademark of Bitrix, Inc. We are not affiliated with or endorsed by these companies beyond our authorized use of their APIs.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

Wappline is provided on an "AS IS" and "AS AVAILABLE" basis
We make no warranties, express or implied, regarding uptime, availability, or fitness for a particular purpose
We are not liable for indirect, incidental, consequential, or punitive damages
Our total liability for any claim shall not exceed the amount you paid us in the preceding 12 months
We are not liable for losses caused by Meta's API changes, downtime, or policy violations
We are not liable for your failure to comply with Meta policies or data protection laws

Some jurisdictions do not allow limitation of liability, so these limitations may not apply to you.

13. Indemnification

You agree to indemnify, defend, and hold harmless Wappline, its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including legal fees) arising from:

Your violation of these Terms
Your violation of Meta's policies or any applicable laws
Your misuse of the Service
Content you submit or transmit through the Service
Your violation of third-party rights (including privacy rights)

14. Dispute Resolution and Governing Law

These Terms shall be governed by and construed in accordance with the laws of [JURISDICTION], without regard to its conflict of law provisions.

Any disputes arising from these Terms or your use of the Service shall be resolved through:

Good Faith Negotiation: First, parties will attempt to resolve disputes through direct negotiation
Mediation: If negotiation fails, disputes may be submitted to mediation
Binding Arbitration: If mediation fails, disputes will be resolved through binding arbitration (where legally permitted)

15. Termination

15.1 Termination by You

You may terminate your account at any time by contacting support or using the account deletion feature. Upon termination:

Your access to the Service will be revoked immediately
Your data will be deleted within 30 days (subject to legal retention requirements)
No refunds will be issued for unused subscription time

15.2 Termination by Wappline

We may suspend or terminate your account immediately if:

You violate these Terms or Meta's policies
You engage in fraudulent, abusive, or illegal activity
Your payment fails or your account is past due
Your use of the Service poses a security risk
Meta terminates your WhatsApp Business Account or Instagram account
We cease operations or discontinue the Service

15.3 Effect of Termination

Upon termination:

All licenses granted to you under these Terms will immediately cease
You must cease all use of the Service
Sections that by their nature should survive termination will remain in effect (Liability, Indemnification, etc.)

16. Changes to Terms

We may modify these Terms at any time. We will notify you of material changes by:

Posting the updated Terms on this page with a new "Last updated" date
Sending an email notification to your registered email address
Displaying an in-app notification

Your continued use of the Service after changes become effective constitutes acceptance of the updated Terms. If you do not agree to the changes, you must discontinue use of the Service.

17. Force Majeure

We shall not be liable for any failure to perform our obligations where such failure results from circumstances beyond our reasonable control, including but not limited to:

Acts of God (natural disasters, pandemics)
War, terrorism, or civil unrest
Government actions or regulatory changes
Internet or telecommunications failures
Third-party service provider outages (Meta, hosting providers)

18. Severability

If any provision of these Terms is found to be unenforceable or invalid under applicable law, such provision shall be modified to reflect the parties' intention as closely as possible, and the remaining provisions shall remain in full force and effect.

19. Entire Agreement

These Terms, together with our Privacy Policy and any other agreements referenced herein, constitute the entire agreement between you and Wappline regarding the use of the Service and supersede all prior agreements and understandings.

20. Contact Us

If you have questions or concerns about these Terms, please contact us:

Email: info@wappline.com
Support: support@wappline.com